How CBIP scaled global hiring in weeks with Deel

CBIP is a Hong Kong-based logistics and supply chain provider helping brands grow through a modern, flexible network. As its customer base expanded, CBIP set out to scale globally—starting with Vietnam, the Philippines, Israel, and New Zealand. But, without local entities, hiring in these markets posed compliance challenges and raised concerns for new employees about job security and legitimacy.

CBIP initially tried to manage hiring internally but quickly hit roadblocks. Each international hire required weeks of effort—researching local labor laws, navigating onboarding workflows, setting up legal entities, and registering for tax IDs. To move faster and stay compliant, the team needed a scalable solution that could streamline global hiring from end to end.

“For a logistics business like ours, speed and local knowledge are critical. We had to move fast—but without Deel, it would have been incredibly challenging to navigate the complex government policies and benefits across different markets.” – Yen Le, Accountant at CBIP

With Deel, CBIP now hires seamlessly across Hong Kong, the Philippines, Vietnam, Israel, and New Zealand. The all-in-one platform simplifies compliance, enables competitive benefits, and removes the need to manage local payroll or legal infrastructure, reducing both risk and admin.

By centralizing hiring and compliance through Deel, CBIP has cut hiring and onboarding costs by 50–60% and reduced onboarding time by half—allowing the team to focus on finding the right talent instead of managing complex cross-border requirements.

“Thanks to Deel’s comprehensive support, CBIP is now a truly global team. By removing the extra step for setting up a payments infrastructure, we are unlocking scalable cost savings while the business grows.” – Yen Le, Accountant at CBIP

These efficiencies not only helped CBIP scale faster—they also laid the foundation for smarter, more strategic growth.

Planning for smarter growth with Deel AI

Deel enables CBIP to scale globally without the overhead of building full HR teams in every new market. More than just compliance support, Deel offers a unified onboarding experience with localized contracts, fast payments, and secure infrastructure—giving CBIP and its new hires confidence from day one.

With this foundation in place, CBIP plans to grow its workforce by 15–20% over the next year. As the team expands, Deel AI provides 24/7 access to market-specific HR insights, helping CBIP move faster with real-time guidance on contracts, benefits, and compliance requirements.

“AI isn’t taking jobs—it’s redefining them. Nowhere is this more evident than in logistics, where human judgment and oversight remain essential. With Deel’s platform powered by Deel AI, we’re tapping into AI’s full potential. Instant access to the latest legal and compliance updates is just the beginning." – Yen Le, Accountant at CBIP.